

The Fieldays Society required a professional visual display unit which portrays the Fieldays Event in an instant and conveys to the delegate visually the opportunities available in the New Zealand agri-market place, in particular opportunities to network and do business if they visit the Fieldays event in June. The requirement was for a shell scheme (to be portable) giving visual impact and perception of Fieldays - to be utilised throughout the year for visiting international delegations.
The display unit had to have high graphical impact and convey at a glance New Zealand National Agricultural Fieldays